![]() ![]() Snapchat isn’t the only one taking inspiration from TikTok, which has exploded in popularity this year, especially with many people stuck at home during the pandemic. Like on TikTok, Snapchat’s Spotlight lets users create or upload a video, add captions, use special effects and add music or original sound. TikTok also pulls in videos from both big social media stars and users with small followings. It should, as the feature resembles TikTok’s “For You Page,” the main place where people browse content on the platform, which has been lauded for expertly curating content to a user’s personal interests. ![]() Snapchat describes Spotlight as “a new entertainment platform for user-generated content within Snapchat.” The hub will surface the “most entertaining” Snaps from its user community and it will be personalized to people’s individual interests over time. I’ve seen the platform used effectively by skincare and beauty brands, but it’s important to make sure it’s the right platform and tone for your desired audience to avoid embracing a trend that’s not strategic based on your objectives.On Monday, Snapchat unveiled a new section of its app called “Spotlight,” which could be seen as a twist on features from the popular short-form video app TikTok. The largest demographic of TikTok users are ages 16-24, which means the platform is especially effective in driving product or service trials amongst this group. Make Sure Platform's Tone Matches Your Brand It’s more than sharing your business it’s sharing your life’s work. TikTok can help share your story, your mission and humanize you. Your brand story is incredibly important for connecting with customers, and what better way to share a message than a medium created for that. It’s great to see businesses that show the “why” in their TikTok. Show The "Why" And Brand Story In Your TikTok Kamales Lardi, Lardi & Partner Consulting GmbHġ0. This is innovative and encourages the next generation to think differently about finances, as well as build personal financial skills - something large financial institutions have struggled to achieve. I love the way young financial management experts share bite-sized information on TikTok to make wealth building and management more accessible to the masses. There is a social benefit to this and it usually returns goodwill back to the business. The benefit is the awareness toward the causes being supported that others may not have been aware of by way of a business showing an act of kindness. Show Kindness With Charities And Global Missionsīusinesses that are utilizing this platform for showing kindness done with charities and global missions for good have stood out to me. Jill Strickman, GENUINE: The Real People CompanyĨ. Skincare companies ( The Ordinary, Curology, Glossier and Clinique for example) have excelled in utilizing this feature by working with people to share their testimonials in user-generated content, building an authentic brand image and trust with their consumer base. TikTok is yet another platform to share personal experiences. Share Personal Experiences To Build Authenticity Sanket Shah, InVideo Innovation Pte Ltd.ħ. When they tap on it, the hashtag takes them to other videos that your team has developed, explaining the challenge and promoting it altogether. It's a very creative idea, and you can encourage many users to watch and join your challenge. I have seen businesses using hashtag challenges like Samsung did while launching their new Galaxy phone, which helped them to boost user-generated content. Use Hashtag Challenges To Boost User Content Abigail Aboitiz, 247 Health Solution LLCĦ. Telling a story with a little humor will always work, so add a bit of it when trying to advertise. It’s a perfect place for brands to experiment in a playful way and your videos can go viral if you post often. ![]() ![]() TikTok is by far my favorite social media platform because it’s authentically entertaining and you don’t have to struggle to come up with unique ideas. The videos were highly entertaining and a creative use of a social media platform. I saw videos from the pyramids, the Taj Mahal, the jungle, a safari in Africa and more. Recently, I saw a consumer products company hold a contest whereby they encouraged their users to post TikTok videos of them using the product in strange and exotic places. Encourage Users To Use Products In Unique Places ![]()
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